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Two Buck Oz Chuck
Article Posted: Tuesday July 7th
Article last updated on: Tuesday July 7th
Two buck chuck- Down Under. Back to the days when Ozzie wine buyers had signs over the front door 'don't knock unless you cask wine is under $5' a cask or bag-in-the- box was four litres.
Now the enterprise of a Yank is set to fire up Australia with an Ozzie version of the US marque a two buck chuck. Jolly good, it should bring some people down a peg or two, Fred Franzia is taking his 'Two Buck Chuck' brand to Australia. Franzia's Bronco Wine Company has taken on the Ozzie 'critter labels' with the launch of Down
Under, a US$2.99 range of entry level wines made from surplus Australian stock.
Bronco, best known for its Charles Shaw – Two Buck Chuck – brand, released the first Down Under wine, a chardonnay, in California on 2nd July 2009. While in Florida last May I tried the Two Buck stuff and it was very glugable and not some confected rubbish. People need a table wine at salt and pepper prices not every body can drink Chateau Latour on a daily basis. Several times a week I am offered quantities of cheap wine from around the world.
It has been reported in Australia that Bronco may have paid as little as AUS $0.40c a litre for the wine used to produce Down Under. If he runs out of forty cents a litre wine from Oz, Bronco should look around Portugal and France for more cheap offerings. In the UK we pray that somebody will do the decent thing and bring in some drinkable, glugable wine under £2.50 a bottle. But the taxman buggers all hope of that happening. So its off to the channel ports and a quick row across the channel to see what offering are to be had.
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